Every Cowgirl Needs Her Rodeo

Lucky Rodeo started with a simple idea: to create something that felt like me—bold, creative, and full of heart.

I’ve always loved making things with my hands, from sewing and crocheting to curating the perfect bookshelf. But I wanted more than just a hobby—I wanted to build a brand that inspired others to embrace their creativity, too.

When I lost my job as an engineer, I found myself at a crossroads. Instead of dwelling on what was lost, I saw an opportunity to chase a dream that had been in my heart for years.

I launched Lucky Rodeo for the modern cowgirl—girly, adventurous, and a little bit wild. What started with handmade bookmarks and accessories has grown into something bigger, with every item crafted to bring a little joy and a lot of personality into your everyday life.

This journey hasn’t always been easy, but it’s been worth it. I’ve poured my heart into Lucky Rodeo, and I hope that when you wear or use something I’ve made, you feel that same passion.

Thank you for being part of this rodeo—I couldn’t do it without you. 🤎

Mary Ellen, Founder of Lucky Rodeo